The Ultimate Olympic Village Style Guide: What Olympians Wear in Milan-Cortina 2026

Table of Contents

  1. Introduction: The New Fashion Capital of the Winter Games

  2. What is the ‘Village Walk’ Aesthetic?

  3. Team USA: Preppy Heritage Meets Alpine Utility

  4. Team Canada: Lululemon’s “Cozy” Evolution

  5. Team GB: Ben Sherman and Tom Daley’s Knits

  6. The SKIMS Effect: Loungewear as a Competitive Tool

  7. Street Style in Cortina: How Athletes Actually Dress

  8. Sustainability in Style: The Villages Themselves

  9. Where to Shop the Look (Without Qualifying for the Games)

1. Introduction: The New Fashion Capital of the Winter Games

For decades, the Olympic conversation centered on split times and podium finishes. In 2026, that conversation has shifted to hemlines, puffers, and color-blocking. As the world’s best skaters, skiers, and sliders descend on northern Italy, they aren’t just bringing their competitive edge—they’re bringing a wardrobe.

Welcome to the definitive Olympic Village Style Guide.

If you are looking to capture the effortless blend of Italian tailoring and technical sportswear dominating the streets of Milan and Cortina right now, you are in the right place. At Trexinternationalco.com, we track how global sportswear trends translate into wearable luxury. Today, we are decoding the viral looks from the 2026 Winter Games

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lululemon Winter Olympics 2026 Team Canada Green Puffer Jacket

Original price was: 500 $.Current price is: 220 $.
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lululemon Winter Olympics 2026 Team Canada Puffer Jacket

Original price was: 500 $.Current price is: 220 $.
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Kith & AVIREX Team USA Olympics 2026 Jacket

Price range: 170 $ through 280 $
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Olympics 2026 Polo Team USA Closing Ceremony Green Jacket

Original price was: 600 $.Current price is: 220 $.

2. What is the ‘Village Walk’ Aesthetic?

The Olympic Village Style Guide is not about the Opening Ceremony capes or the Closing Ceremony leather boots. It is about the in-between moments.

In the Milano Porta Romana Village, athletes aren’t in spandex. They are walking to the dining hall in retro rugby shirts, shearling bombers, and tailored wool trousers. This is the “Village Walk”—a term coined by style-watchers observing the casual luxury on display.

Key Takeaway: The 2026 aesthetic is “Quiet Luxury Alpine.” Think less neon racing suit, more cashmere base layer.

3. Team USA: Preppy Heritage Meets Alpine Utility

Brand: Ralph Lauren
Vibe: American Aristocracy Goes Skiing

Ralph Lauren has refined the Olympic Village Style Guide for 2026 by focusing on vintage Americana. While the internet buzzed about the white wool toggle coats for the Opening Ceremony, insiders are fighting over the Villagewear collection .

The Must-Have Items:

  • Sheepskin Bomber Jacket: A direct homage to WWII flight jackets, now embroidered with Team USA emblems. This is the ultimate “investment piece.”

  • Intarsia Rugby Shirts: 1980s throwbacks featuring the American flag knit directly into wool.

  • Barrel-Leg Jeans: Moving away from the skinny look, offering a relaxed silhouette that translates perfectly from the village to the city street

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Olympics 2026 Team USA Flagbearer Jacket

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Team USA 2026 Opening Ceremony Puffer Jacket

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Team USA Swimming Kit Elite Down Parka Jacket

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Starbucks Team PSL Varsity Jacket | Trendy Leather Jackets
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Starbucks Team PSL Varsity Jacket

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4. Team Canada: Lululemon’s “Cozy” Evolution

Brand: Lululemon
Vibe: West Coast Comfort

No Olympic Village Style Guide is complete without discussing the “controversy” that drove sales. The Canadian oversized red vest—dubbed the “walking tent” or “Tim Hortons cup sleeve” by critics—sold out instantly at $198 CAD. NY Times Athletic – Inside Milan Village

Why it works in the Village:
While critics called it bulky, athletes prioritized layering ability. The vest allows for full range of motion while retaining core body heat. For the 2026 Games, Lululemon pivoted to a monochromatic brown travel suit for the Closing Ceremony, tapping into the “mocha mousse” color trend dominating 2026 fashion forecasts

5. Team GB: Ben Sherman and Tom Daley’s Knits

Brand: Ben Sherman
Vibe: Mod Revival Meets Alpine Chill

Great Britain’s Olympic Village Style Guide entry sparked debate online due to the inclusion of “vibrant pink” accents. However, the true style story here is handmade.

Tom Daley, the five-time Olympian, went viral again for knitting his own accessories. His chunky knit scarves in burgundy and cream, worn with the official Team GB puffers, remind us that personalization is the ultimate luxury. Fast Company – SKIMS Team USA Juicy Couture

The Trend: Customization. Whether its Daley’s needles or the IOC’s adopt-a-plant program, 2026 is about making the space—and the clothes—your own.

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Baseball American University Bomber Jacket

Original price was: 250 $.Current price is: 150 $.
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NFL. KC CHIEFS LEATHER BOMBER JACKET

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NFL Pittsburgh Steelers Jacket

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New York Giants Starter NFL Gray Satin Jacket

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6. The SKIMS Effect: Loungewear as a Competitive Tool

Brand: SKIMS
Vibe: Y2K Juicy Couture Revival

Kim Kardashian’s fourth consecutive partnership with Team USA has redefined the Olympic Village Style Guide. Forget stiff blazers; the most coveted items in the Village are the “Team USA” lettering panties and over-the-knee socks. NBC Olympics – Team USA Uniforms 2026

Why this matters for Commerce:
SKIMS has successfully bridged the gap between “intimates” and “streetwear.” Athletes are wearing these sets in relaxation zones, proving that loungewear is now formal village attire.

  • Viral Item: White crew socks with bold retro “Team USA” script.

  • The Takeaway: Athletes want to feel sexy and comfortable, not just aerodynamic .

Shop the Look: Discover seamless loungewear sets perfect for recovery days at Trexinternationalco.com Loungewear

7. Street Style in Cortina: How Athletes Actually Dress

Official sponsors are one thing; personal style is another. In Cortina d’Ampezzo, photographers captured the true essence of the Olympic Village Style Guide .

The Cortina Blend:

  • Leather Pants + Plush Leopard Print Jackets: High fashion meets high altitude.

  • Tailored Suits + Hiking Sneakers: The death of the dress shoe. Functionality is king.

  • Patinated D-Ring Boots + Bohemian Skirts: A nod to the 1956 heritage of Cortina mixed with modern boho .

This is the “Effortless Italian” look. It is less branded than the Ralph Lauren kits, but infinitely more aspirational for the luxury buyer.

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American Football Las Vegas Raiders Black Biker Jacket

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AVIREX X STARTER SUPER BOWL LX LEATHER JACKET

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Kith & AVIREX for the New York Knicks Icon Jacket

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Avirex Limited Edition Icon Croc Leather Jacket

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8. Sustainability in Style: The Villages Themselves

Style isn’t just about fabric; it’s about footprint.

The 2026 Milan-Cortina Games are redefining the Olympic Village Style Guide through architectural sustainability. Unlike the sprawling campuses of past games, Milan’s Village in Porta Romana is designed to be dismantled or repurposed. Athletes are sleeping in mass timber buildings that will become student housing by 2027 .

The Connection to Fashion:
This “circular” mindset is filtering down to apparel. Swiss sleepwear brand Dagsmejan is outfitting the Swiss National Ice Hockey Team with high-tech pajamas designed specifically for muscle recovery. This is the rise of “performance sleepwear”—a category expected to boom in 2026.

9. Where to Shop the Look (Without Qualifying for the Games)

You don’t need a gold medal to nail the Olympic Village Style Guide. Here is how to translate these 2026 trends into your daily wardrobe:

  1. The Bomber Jacket: Ditch the nylon. Go for shearling or suede in earth tones.

  2. The Rugby Shirt: Stripes are back. Wear it oversized with tailored trousers.

  3. Technical Knits: Wool turtlenecks are non-negotiable. Look for intarsia details.

  4. White Socks, Bold Lettering: Even if it’s just around the house, embrace the Y2K revival.

Ready to upgrade your off-duty rotation? Explore our curated selection of premium Alpine-ready fashion at www.trexinternationalco.com .

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Pelle Pelle Black Come Out Fighting Jacket

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Pelle Pelle Mens 1978 Exotic Leather Jacket

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Iconic Pelle Pelle Men Marc Buchanan American Bruiser Leather Jacket

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